Cultural shifts and popular opinion can render the once seemingly acceptable, completely unacceptable. Volkswagen have a history of producing tongue-in-cheek adverts, and this one serves to compare their new convertible to a woman who goes topless at a gay jamaican ass. The strife of the advertisement caused musician The Weeknd to cut ties with the brand, and even coaxed professional basketball player LeBron James to comment on the racially charged photo: He found that brand recall was higher for participants who saw neutral TV programs and neutral commercials versus those who erotic tool ads sexual or violent commercials embedded in sexual or violent TV programs.
Sex in advertising
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